Contrary to its usual policy, it looks like Nintendo may be boosting production on its ultra-popular Nintendo Switch console. A major hit in the US, the console is still incredibly difficult to find even months after its release. The Japanese manufacturer had initially aimed to produce around sixteen million of the consoles before the end of the year, but reports suggest that Nintendo may add a further two million units to the queue before the holiday rush.
A Change in Direction
Increases in production of hot items are unusual for the Japanese game console developer. One needs only to look at last year’s hot item, the NES Mini, as an example of how business is usually done. Not only was the console manufactured only in small batches, but it was discontinued at the height of its popularity. Nintendo’s largely been willing to let scarcity work in its favor, as has also been seen with its other recent successful console, the Wii. Actually meeting consumer demand signals a major change in policy and the possibility that Nintendo actually intends to compete with other current-gen consoles.
The increased production of the game console likely solidifies Nintendo’s faith in the portable/home console hybrid. The console giant is riding high on its recent success and a quicker production schedule likely means that an increased number of games will find their way to the console soon. While the console’s biggest hit is an in-house property, a wider user base will also be likely to bring in third-party software developers. Indeed, this push for more Switches on the market might help Nintendo regain its place in the video game market.
What the Future Holds
It’s difficult to predict what Nintendo will do next. While it does officially deny the rumors of increased production, it would make sense from a business standpoint. Should Nintendo strike while the iron is hot, it is entirely possible that the Nintendo Switch will be able to perform on the level of the Wii.
Nintendo Switch with Gray Joy-ConFree shipping
53 used from $254.98
- Introducing Nintendo Switch! In addition to providing single and multiplayer thrills at home, the Nintendo Switch system also enables gamers to play the same title wherever, whenever and with whomever they choose. The mobility of a handheld is now added to the power of a home gaming system to enable unprecedented new video game play styles.
The Legend of Zelda: Breath of the Wild - Nintendo SwitchFree shipping
37 used from $41.81
- Explore the wilds of Hyrule any way you like-anytime, anywhere! - Climb up towers and mountain peaks in search of new destinations, then set your own path to get there and plunge into the wilderness. Along the way, you'll battle towering enemies, hunt wild beasts and gather ingredients for the food and elixirs you'll make to sustain you on your journey. With Nintendo Switch, you can literally take your journey anywhere.
Mario Kart 8 Deluxe - Nintendo SwitchFree shipping
32 used from $36.99
- Hit the road with the definitive version of Mario Kart 8 and play anytime, anywhere! Race your friends or battle them in a revised battle mode on new and returning battle courses.
- Play locally in up to 4-player multiplayer in 1080p while playing in TV Mode. Every track from the Wii U version, including DLC, makes a glorious return.
- Plus, the Inklings appear as all-new guest characters, along with returning favorites, such as King Boo, Dry Bones, and Bowser Jr.!